Grey/Ven is a quiet luxury brand for which Greg’s vision was to create a one of a kind tonal and monochromatic wardrobe. Its timeless and elevated essentials are designed to enhance women’s confidence, focusing on elegance, comfort and modernism. Greg’s has acted as Artistic Director and Main Designer for the line for 8 connectives seasons.

All Greg’s creations are meant to accompany you from day to night, from work to play, from weekdays to weekends.

Grey/Ven’s palettes incorporates sumptuous neutrals and bold seasonal colors which are treated as capsule collections to offer complete outfits for effortless styling.

Grey/Ven invites you to experience everyday luxury in our clothes crafted from all-natural fabrics with a deep commitment to sustainability and ethical production.

Brought in by Jens Grede and Erik Torstensson as Men’s Design Director, Gregory has been in charge of re-designing the entire Men’s Collection from Ready to Wear to Denim categories. Designing and developing about 400 sku’s a year divide in 4 major seasons.

Gregory has quickly increase sales by creating some replenishment knit programs and developing new categories in the collection such as outerwear and travel wear. His focus has also been on incorporating more and more sustainability fabrics and sustainable production processes.

For the 2021 seasons, Gregory has also revisited the entire Men’s line branding and elevated the fabric and product offering.

His responsibilities also include the styling of each lookbooks and creating an assortment of silhouettes re-defining the Frame Man

DMN, a luxury fashion brand founded by siblings Joanna and Pascal YEFET, has quickly made a name for itself in the industry. With roots in both London and Paris, the brand combines the sophistication of Parisian savoir faire with the fashion codes of British tailoring to create a truly unique aesthetic.

DMN untrusted Greg to design and develop its first Denim Capsule, launching in Fall 24.

For their Denim Collection, IRO’s founders the Bitton Brothers called in Greg Abbou to design and produce their first ever U.S Made Jeans collection,

BORN IN PARIS AND INSPIRED BY THE 70’S AND 80’S AMERICAN ROCK SCENE, IRO IS DRIVEN BY THE DESIRE TO BUILD A SIMPLE AND STRONG WARDROBE COMPOSED LIKE A SOUNDTRACK.

Not a wardrobe for the models in the magazine but for the everyday cool girls, those you can see in the streets, always moving.

To this New Yorker’s vintage rock spirit, was added Parisian romanticism and a joyful Japanese madness. An inspirational tryptic which gives IRO the perfect balance between coolness, sophistication and modernity.

Upcycle pioneering…

RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic American heritage, and to cultivate responsible innovation. Launched in Downtown Los Angeles in 2014 by Sean Barron andJamie Mazur, RE/DONE started with a simple idea of taking the old and making it new again, bringing the revolutionary concept of up-cycling to the forefront of the industry. This is present in everything RE/DONE does from repurposing preloved vintage to shaping a new narrative around American brands like Hanes, Levi's, Dr. Scholls, and Ford. Since inception, RE/DONE continues to thoughtfully create limited-edition luxury designs with a commitment to mindful production, sustainability, and circular fashion.

During the very first seasons of Re/Done, Greg collaborated with its founders in order to curate the best selection of vintage Levis and contributed in the elaboration of what is known today as upcycle production.

With the idea in mind to create the perfect “French Jeans”,
Greg collaborated with founder Jeffrey Rudes in creating a true denim collection suited for the L’Agence customer. A jeans that would personify and encapsulated at the same time Class, Timelessness, Comfort and “Un je ne sais quoi”.

JONES WRKWR was created by Nathan Jones, David Charvet; owners and founders of the Jones Builders Group, and Gregory Abbou veteran fashion designer. Their vision was to create a clothing brand reflecting the layback Malibu Lifestyle.

The Jones Builders Group is known for constructing bespoke homes in Malibu, Pacific Palisades, Venice, Santa Monica, and Brentwood, and also selected commercial properties

Grenderless Recycled Eco Garments

Greg’s very personal passion project that was exclusively showcased at Lane Crawford Hong Kong.

One of kind up-cycled pieces made from his personal Vintage Library.